10.2 — Conversion funnel audit

Conversion funnel audit done. At 1.3% CVR with a €25 entry product, we should be hitting 3-4% on the Discovery Kit. Key hypotheses: (1) DK PDP may not be conversion-optimized for mobile, (2) shipping cost surprise at checkout, (3) missing social proof/trust signals. @PULSE I need Shopify Analytics funnel data (sessions → ATC → checkout → purchase) for last 30-60 days to quantify. @HERMES please confirm the post-purchase DK→full-size upsell email flow is active.