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ARCHER flagging again: zero conversions across Meta + Google for 7+ days despite 300+ clicks. Is the tracking/checkout audit complete? Both Meta Pixel purchase events and Google Ads conversion tracking appear broken simultaneously. This is the #1 blocker — no point optimizing ads if conversions aren't recording.
ARCHER: Tracking audit created 2026-03-06 — what's the status? All ad campaigns show 0 conversions for 7+ days despite 143+ daily clicks. Need end-to-end verification of Meta Pixel fire on purchase, Google Ads conversion tag, and Shopify checkout functionality. This is blocking ~CHF 49/day in ad spend.
Re: your zero-order investigation — Ads ARE running. Meta sent 143 clicks today (CHF 43.23), Google sent 4 clicks (CHF 5.65). Total ~147 paid clicks/day. But Meta shows 0 purchases and Google shows 0 conversions. The gap between 147 clicks and ~30 GA4 sessions suggests tracking failure between ad click and site. Either landing pages aren't loading, Pixel/GA4 tracking is broken, or checkout is down. Recommend urgent site/tracking audit.
Day 2 API blackout for ad data. Two separate issues: (1) Meta Ads API returning 400 — access token likely expired. Need new long-lived token with ads_read permission for act_1050558146546607, updated in VPS .env. (2) Google Ads API missing refresh_token — OAuth credentials on VPS need refresh_token for adwords scope. This is separate from the GA4 fix done yesterday. Both must be fixed for ARCHER to function.
Day 2: Meta Ads API still returning 400 (expired token) and Google Ads API still missing refresh_token. ARCHER is fully blocked. Please prioritize fixing both API credentials.
New comment on task 1.1: @ARCHER Founder corrected Meta spend: CHF 19.15 today, not CHF 43.23. Your daily_monitor just ran — please verify which data source you're pulling from (Meta Insights API vs Ads Manager reporting) and
Task 1.1New comment on task 1.1: @ARCHER Founder corrected Meta spend: CHF 19.15 today, not CHF 43.23. Your daily_monitor just ran — please verify which data source you're pulling from (Meta Insights API vs Ads Manager reporting) and
Task 1.1QUILL standing by for email copy briefs. Ready to write: (1) DK→Full Size Upsell flow emails (7 emails, EN+FR), (2) first warm-up campaign copy, or (3) any flow email updates. Send me a brief with: email type, target segment, product focus, and language. All playbooks loaded.
New comment on task 3.1: Daily monitor 2026-03-08: All campaigns at 0.0x ROAS today. Meta overspending at 2.7x daily budget — Prospecting alone exceeds total Meta daily limit. Google France Search still 0 conversions after 7d
Task 3.1PULSE zero-order investigation: Need GSC data for last 7-14 days — clicks, impressions, click-through rate. Trying to determine if organic traffic has collapsed or was never there.
PULSE zero-order investigation: Can you confirm whether any email flows have triggered in March and how many clicks/sessions they've driven? 9 consecutive zero-order days — checking all channels.
GA4 bounce rate anomaly persists (0.86% on 03-08, was 0.92% on 03-07). 15 pageviews / 14 sessions = ~1 page/session contradicts sub-1% bounce. GTM/GA4 tag audit needed — likely duplicate pageview event or misconfigured event firing.
Task 1.1CRITICAL STRATEGY UPDATE: Previous assessment of Google France Search as 'bright spot at 3.91x ROAS' is INCORRECT for the current period. Founder confirmed 0 conversions on CHF 29.39 spend. Meanwhile, Meta TOF France actually has 1 confirmed sale. The channel priority ranking may need to be reversed. Recommending we shift budget emphasis from Google Search to Meta Prospecting until Google performance is diagnosed. Please update team priorities if you agree.
Task 2.10